Pop novelties 2019 introduction
During Mercedes-Benz Prague Fashion Week, a new Pop collection was introduced. Pop, whose name came from the word “popular,” offers favourite pieces from our workshop – cuts that have proven themselves over the years and which are often demanded by customers. Pop is also a symbol of the fact that the brand, which is mainly available online, opens pop-up stores in various locations throughout the year. Since the launch of the brand last spring, you have been able to shop Pop in CafeCafe in the center of Prague, but also in the Chodov shopping center and in Stolen salon. The brand is always available in our showroom in the Prague Vinohrady district and in Object concept store in Brno.
Last year's collection was practical – little black dresses, pencil skirts, translucent tops, cigarette trousers, and trench coats. This year, the designer has created a more relaxed collection. We can see flared silhouettes of high-waisted pants, pleated skirts with extended length, and tops from new materials. Overall, the new line is based on 25 pieces, which you can perfectly combine with each other, and with the first basic collection. It is more casual and youthful, yet it still retains the basic idea of providing a non-trend-led wardrobe base that will last you many years.
The colour scheme of the collection underscores the idea of timelessness, ease of wear and variability - ranging from a subtle palette of powder to apricot shades combined with green and dark blue.
The 2019 novelties are available online at www.zuzanakubickova.com and at all current sales points of the brand (Zuzana Kubíčková's showroom, Deelive design store, Luciela Taschen Showroom, and Brno Object concept store).
The new Pop by Zuzana Kubíčková collection is accompanied by a campaign created by Anna Mrázek Kovačič (photographs), Jana Kapounová (styling), Hristina Georgievska (make-up) and Anna Plačková from Toni & Guy Salon Prague (hair). The models are Linda Novotná (Exit Model Management) and Emily Schopper (Elite Prague). Special thanks belong to Klára Tománková (set decoration) and Emerald Prague (location).